Scholarship Project
Keith Absher
- Dean of the McAfee School of Business Administration, McAfee School of Business Administration
- Professor of Marketing
- Visit University Profile
9 Result(s)
Peer-Reviewed Journal Article(s)
- "In the Eye of the Beholder: A Configurational Analysis of Followers’ Conceptualizations of the Ideal Academic Department Leader at Private Universities,"
Leadership. (December 2012) (with Jack Smothers, Darin W. White)
- "The Effects of Hardiness and Cultural Distance on Socio-Cultural Adaptation in an Expetriate Sales Manager Population,"
Journal of Personal Selling & Sales Management. (July 2011)
by
Keith Absher, Kyle Huggins and Darin W White
- "From the Follower’s Viewpoint: A Configurational Approach to the Ideal Academic Leader,"
Journal of Leadership and Organization Studies. (July 2011) (with Smothers J.,
Bing M.N.,
White D.W.,
Trocchia P.J.)
- "What They Didn't Teach Us in Sales Class,"
ABC's of Relationship Selling through Service. (January 2009) (with G. Crawford & W. Stewart)
- "Positioning of Retail Stores in Central and Eastern European Accession States: Standardization Verses Adaptation,"
European Journal of Marketing. (April 2007)
by
Darin W White and Keith Absher
Presentation(s)
- "Measuring the Perceived Importance that Consumers Place on the Benefit of Free Technical Support: A New Scale"
Co-authored with
Darin W White
(with w/ L. Hibbett & J. Shackman)
2008 American Marketing Association Winter Educators Conference. Austin, TX
(February 2008)
- "Bend It Like Beckham - Can Celebrity Status ‘Bend’ Consumers’ Image of a Country: A Four Country Study of the Manchester United Football Club and England"
Co-authored with
Darin W White
American Marketing Association Summer Educator’s Conference. Washington D.C.,
(August 2007)
- "Country-of-Origin Image as a Function of Involvement and Loyalty with a Professional Sports Team: A Four Country Study of the Manchester United Football Club and England"
Co-authored with
Darin W White
Contemporary Issues in Retailing and Marketing. Manchester, , England.
(September 2006)
- "Ten Factors Influencing Marketing to Generation Y"
Co-authored with
Darin W White
(with J. Cowell)
Alabama Academy of Science. Birmingham, AL
(April 2004)
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