Do not use the crest to create your own logo or wordmark for schools, departments, or organizations. For sub branding standards, please see page 18 in the full Visual Identity Guide.
Download the logos from the Visual Identity page
Vertical Crest
Horizontal Crest
Option A and Option B are primarily used for signage and web site purposes. They can be used in horizontal spaces where the normal horizontal signet will not fit.
Staging
Union University has established standards for a clear space around logos. This area of isolation, based on the width of outer shield allows the logo to command visual attention. No typography or design elements may be placed within this area.
Colors
The three official versions of the Union crest – color, grayscale, and black and white are shown here.
The color version must use Pantone® Red 194 (C=0, M=100, Y=64, K=3) and Black.
On Dark Backgrounds
Use the "reverse" version of the Union crest on dark backgrounds. Proper usage in color, grayscale, and black and white are shown here.
Do not use outlines of the shapes and fonts.
Improper Usage
Do not alter dimensions or proportions.
Do not make alterations to the words or reset typography.
Do not put the crest in a visually competitive shape.
Do not change the color of crest or type.
Do not use the sheild to create your own logo or wordmark for schools, departments, or organizations. For sub branding standards, please see page 18 in the full Visual Identity Guide.
Download the logos from the Visual Identity page
Vertical Shield
Horizontal Shield
Staging
Union University has established standards for a clear space around logos. This area of isolation, based on the width and height of the Union "O" allows the logo to command visual attention. No typography or design elements may be placed within this area.
Colors
The four official versions of the Union logo – four color process, black and spot color, grayscale, and black and white are shown here.
The black and spot color version must use Cardinal (Pantone® Red 194 / C=0, M=100, Y=64, K=3), Cream (white), and Black.
On Dark Backgrounds
Use the "reverse" version of the Union logo on dark backgrounds. Proper usage in four color process, black and spot color, grayscale, and black and white are shown here.
Do not use outlines of the shapes and fonts.
Improper Usage
Do not alter dimensions or proportions.
Do not make alterations to the words or reset typography.
Do not put the logo in a visually competitive shape.
Do not change the color of logo or type.
