Visual Identity Guide (.pdf)

Contents

• A word from the President
• Why Branding and a Visual Identity?
• Union University Logos and Their Uses
• Visual Identity Standards
  • Academic Seal
  • University Crest
  • University Logo
  • Athletics Logo
  • Union University Colors and Typography
• Stationery Standards
• Signage Standards
• Electronic Design Standards (Website, Video, etc.)
• Branding Reviews
• Frequently Asked Questions
• Services Provided in University Services
• Contact Information

Union University Logos

This site contains all the logos mentioned in the Visual Identity Guide in three file formats, JPEG, TIFF, and EPS. Most of the files found on this site are CMYK - a color model used for print production. If you are planning to use these graphics electronically (WWW, video, etc.), please look for our RGB versions.

Please note that in order to open any of the EPS files on this disk you will need Adobe Illustrator CS3. EPS files are on here primarily for your vendors as most vendors prefer them. If your vendor does not have Adobe Illustrator CS3 and needs the files saved down to an older version of Illustrator please contact Creative Services.

If you are needing Sub Branding logos for Schools, Departments, Centers, Organizations, or Athletic Teams please contact Creative Services to have the logo files created. Once Creative Services creates your Sub Branding logo files they will provide you with a CD of all the file formats you will need.

• University Crest
• University Logo
• Athletic Logos
• University Templates (letterheads, signs, etc.)