Connect People With What They Need Digitally
In a dynamic landscape of evolving trends, Union provides a Digital Marketing specialization that offers a comprehensive overview of digital marketing, emphasizing decision-making, best practices, and practical business applications. Digital Marketing courses include Digital Marketing, Digital Content Optimization & Advertising, and Marketing Decision-Making. Topics covered include content marketing, social media marketing, email marketing, and the theories and tools essential for understanding consumer behavior. Students will learn strategies for driving conversions through paid and organic techniques, and explore decision-making involving SEO, UX, paid search, display advertising, website optimization, and analytics.
