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Union University

Branding Style Guide

University Communications at Union

Colors

The primary Union brand colors are Cardinal (Red 193) and Cream (White). Black and Gray are considered secondary colors which work well as accents or background colors. If ordering apparel, we recommend the use of Union's primary and secondary colors. These other colors work well as tertiary colors to accent the primary and secondary colors in print and digital designs. If you have any questions about the use of colors in your design or promotional items, please ask the Director for Creative Services.

Print uses a color model (CMYK) that doesn't always translate to the color model that computer and video monitors use (RGB). We've done our best to give you the codes that are a close match.

Primary Union Brand Colors

Cardinal (Red 193)

Cardinal Red
  • Spot Color: Pantone 193 Red
  • CMYK: 0, 100, 64, 33
  • RGB: 153, 0, 38
  • HEX: #990026

Cream (White)

Cream White
  • CMYK: 0, 0, 0, 0
  • RGB: 255, 255, 255
  • HEX: #ffffff

Secondary Union Brand Colors

Black

Black
  • CMYK: 75, 68, 67, 90
  • RGB: 0, 0, 0
  • HEX: #000000

Gray

Gray
  • CMYK: 43, 35, 35, 1
  • RGB: 153, 153, 153
  • HEX: #999999

Tertiary Union Brand Colors

Dark Blue

Dark Blue
  • Spot Color: Pantone 5405
  • CMYK: 76, 45, 31, 5
  • RGB: 73, 119, 145
  • HEX: #497791

Light Blue

Light Blue
  • CMYK: 70, 15, 0, 0
  • RGB: 46, 159, 201
  • HEX: #2E9FC9