University Logos
Effective branding requires strict limits on the number of logos used, and matches each logo with specific tasks. Union University has a system of branding marks to communicate within a variety of audiences and situations.
It is vital to Union's branding goals that these marks be used properly and without modifications of any kind.
University Crest
The University Crest is the primary branding symbol of Union University.
It is the preferred design for all communications.
Sub Branding
There are two approved sub branded logos for schools, departments, and offices.
Academic Seal
In an age of limited technology, wax seals were used to authenticate
important messages. The academic seal continues to provide that level of
authentication for Union University's most important documents. It is not
displayed alongside any other university logo. It officially represents the
Board of Trustees and its use is mandatory on degrees, catalogues, official
communications and other important documents. The Board of Trustees
approved this version in 2007, which replaces all earlier designs. The seal does
not appear on products or clothing. Rare exceptions to this rule must be
approved in writing by senior leadership.
Athletic Logo
Athletic logos are for the exclusive use of the Union University Department of Athletics.
These should not be used as the primary logo for the University outside of Athletics.
These marks can be used on apparel with permission from the Office of University Communications.