|
All students begin their business education with a solid base through a 36-hour BSBA core, consisting of courses in accounting, economics, statistics, management, marketing and more. (A full list of core requirements is available in the Union catalogue) In addition, students may select from several outstanding majors which will prepare them for leadership in various areas of business:
Accounting
Students majoring in Accounting can choose concentrations in general, public, and managerial accounting. While most accountants (about 60 percent) are involved in managerial accounting, about 25 percent work in public accounting firms, with the remainder employed by government and educational or not-for-profit institutions. The major certification programs are the Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
- General Accounting
- Professional Public Accounting
- Professional Managerial Accounting
Economics/Finance
Economics/Finance majors choose from concentrations in banking and financial services, financial analysis, economics or international economics/finance. Career opportunities for economics/finance majors, in addition to positions in banking or corporate management, include city managers, chamber of commerce executives, stockbrokers, financial planners, and credit analysts.
- Banking & Financial Services
- Economics
- Financial Analysis
- International Economics & Finance
International Business
A degree in International Business reflects academic preparation on a broad educational platform. This program of study expressly means the understanding of languages, business and culture, which form the basis of a stu-dent’s
preparation for life. This prepara-tion
indicates to employers that you are prepared for difficult assignments in either the United States or abroad.
Management
Management is the largest undergraduate major at Union, encompassing management of human resources, organizational behavior, the application of the legal system to the environment of business, and strategic management of organizations. Career opportunities are strong and diverse, in companies and organizations large and small, including production management, human resource management, banking, and most service-related businesses.
- General Management
- Human Resource Management
- Entrepreneurship
- International Management
Marketing
Marketing students study fields such as advertising, consumer behavior, marketing research and marketing management. Career opportunities span the world of business, from corporate marketing positions to sales and entrepreneurial opportunities.
- Marketing - Advertising
- Strategic Marketing
- International Marketing
Please see the Academic Catalogue description for more detail. Some minors do not appear on this page.
|