ComUnion: Public Relations/Advertising

Students Define Advertising Truth by Elizabeth Wood, Public Relations

This is a recent article from the Cardinal & Cream, co-written by Elizabeth Wood and Lindsay Dawkins.

Piercing eyes. Flawless complexion. Perfect figure. Impeccable smile.

In the world of advertising, altered imagery and misleading messages are found in glamour magazines, TV commercials and the Internet, said students across the campus of Union University.

Some students said current advertising focuses on selling products for physical fulfillment rather than building character and individuality. Others said advertising can be positive and beneficial to the public eye.

“The purpose of advertising is to allure viewers to buy their product,” said Benjamin Ferrell, junior psychology major. “People would be revolted by the advertisement if it were ugly.”

Trey Peters, senior marketing major, said advertising is about drawing customers to the unique selling points of a company’s brand, product or serv... READ MORE
POSTED: Apr 3, 2009 - Public Relations/Advertising Advertising

Personal Experience: Southeastern Journalism Conference by Katherine Kipp, Journalism

“Get inside! Get inside the building now!”

Katie Shatzer and I are practically shoved into a building on Belmont University’s campus by a security guard, as we hear warnings of a blast in three minutes in the big hole on campus that will one day be their Pharmacy school. Barely inside the building, we suddenly hear a loud boom and feel the building shake under our feet. We look incredulously at each other and start laughing, clutching our bags to our sides. Just another great memory from the Southeastern Journalism Conference 2009.

The SEJC Conference, which was Feb. 12-14 on Belmont’s campus in Nashville, Tenn., brought together hundreds of journalism students from several colleges throughout the Southeast. As a college in t... READ MORE
POSTED: Mar 15, 2009 - Journalism Public Relations/Advertising Photojournalism

What Public Relations means to me by Allison Ball, PRSSA President

Hello there! My name is Alison Ball, I am a senior Public Relations major and a Photojournalism minor that would like to share my love for our department with you. The first day I stepped foot on Union’s campus I knew Public Relations was the path God had for me. The benefits of small class sizes and a close-knit department allow for numerous opportunities for growth in the lovely field of communications.

My relationship with faculty has allowed for conversations that have sparked my interest in a number of organizations and events. One organization I have become very active in over the course of my four years is Union’s chapter of the Public Relations Student Society of America (PRSSA). This is a nationally recognized organization that extends Public Relations experience and knowledge, not to mention the great internships and scholarship benefits offered.

We are a young but growing chapter who is beginning to make our mark on campus. At the beginning of th... READ MORE
POSTED: Nov 20, 2007 - Public Relations/Advertising