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Brainstorming
is an effective way to generate lots of ideas and then
determine which idea(s) best addresses your topic.
Brainstorming is most effective with a group of people and
should be performed in a relaxed environment. If
participants feel free to be silly, they'll stretch their
minds more and therefore produce more creative ideas! But
you must remember to stay on task.
In order to brainstorm, you
will need a sheet of paper
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State
your topic. this is done to be sure that everyone in the
group understands what you are working on.
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Give
yourselves a time limit - as you become more familiar
with brainstorming, you will be able to gauge how much
time you will need for future brainstorming.
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Assign a
secretary. It is the secretary's job to write everyone's
ideas down.
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Assign a
time keeper. It is the timekeeper's job to make sure you
don't go over your time limit.
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Everyone
must say aloud the things that come into their mind
about the assigned topic. There are no right or wrong
answers. There must be ABSOLUTELY NO CRITICIZING
OF IDEAS. No matter how impossible or how silly an
idea is, it must be written down. Laughing is to be
encouraged. Criticism is not. Why? We want to encourage
the free flow of ideas; as soon as participants of the
brainstorming session begin to fear criticism of their
ideas, they'll stop generating ideas. Moreover, Ideas
that first seem silly may prove to be very good or may
lead to ideas that are very good.
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Once
your time is up, select the five ideas which you like
best. Make sure everyone involved in the brainstorming
session is in agreement.
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Give
each idea a score of 0 to 5 points depending on how well
it meets each criterion. Once all of the ideas have been
scored for each criterion, add up the scores.
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The idea
with the highest score will best solve your problem. But
you should keep a record of all of your best ideas and
their scores in case your best idea turns out not to be
workable
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