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Union University

Art

Department of Art at Union

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The Department of Art is affiliated with several organizations and programs that enhance student learning:

Recent Student Scholarship

Advertisements Are Emotionally Manipulating You (In a Humane Way)

Presenter: Aaron French
Faculty Project Advisor: Christopher Nadaskay

Advertising has evolved quite a large amount in a very short time. However, there is one aspect of it that has remained almost constant since the first instances of advertising research began to be documented: the use of emotional manipulation to catch the attention of the audience. Advertisements now have been forced to become more creative with this draw on emotions due to the rapid deterioration of the average attention span of the general population. It is no exaggeration, then, to claim that emotions in advertising are quite possibly the most important aspect of success in the world of advertisements, especially now more than ever.

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