Scholarship Project

Joseph Xu

Associate Professor of Marketing

5 Results

Peer-Reviewed Journal Article(s)

• "Many roads lead to Rome: How entrepreneurial orientation and trust boost the positive network range and entrepreneurial performance relationship," Industrial Marketing Management. (May 2020) by Duncan Nicol and Joseph Xu (with BaoBao Dong, Junmei Luo, Wenbin Liu)
• "How to Better Motivate Customers to Participate in the Self-Design Process: A Conceptual Model in Underlying Self-Congruence Mechanism, Organizational Psychology," Frontiers in Psychology. (March 2020) by Brooke Emery and Joseph Xu
• "A Longitudinal Investigation of Customer Cooperation in Services: The Role of Appraisal of Cooperation Behaviors," Psychology & Marketing. (January 2019) (with Junzhou Zhang, Chuanyi Tang and Lin Guo)
• "Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China," (December 2018) (with Huiling Guo, Chuanyi Tang, Yuping Liu-Thompkins and Baobao Dong)
• "Facilitating Dynamic Marketing Capabilities Development for Domestic and Foreign Firms in an Emerging Economy," (May 2018) (with Huiling Guo, Jing Zhang and Anh Dang)